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Hickman Automotive Group History

Hickman Automotive Group is a family owned and operated business, established in 1905 by Albert E. Hickman who was born in Grand Bank Newfoundland. The original Company, A. E. Hickman Company, was in the fish business as a supplier, a buyer, and a seller. The Company would buy salt fish from the Fisherman around the Island and transport it in their own vessels to South America, the Caribbean, and the Mediterranean. In turn, they would bring back coal, salt and other commodities to Newfoundland. Albert E. Hickman had a fascination with the Automobile and started selling cars in 1905 - cars that he would import from New York. In 1923, the Company became the Ford distributor for Newfoundland and continued until 1952 when it changed to the General Motors products. Today, our Automotive Group has expanded to other vehicle franchises and employs over 500 people in Newfoundland and Labrador.

Our Vision

To service the needs of our customers and prospective customers in a manner that exceeds their expectations.

Our Mission

  • Our goal is to be an industry leader in providing unmatched quality automotive products and services.
  • We will constantly strive to meet the changing needs of our customers.
  • Our aim is to provide an atmosphere that encourages employee teamwork, integrity, and excellence.
  • Together we will set and continually improve sales, service, and operational standards to ensure long-term market leadership and profitability.
  • It is our mission to exceed our customers and employees’ expectations and maintain their loyalty for a lifetime.

Our Basic Values

We believe these basic values bring success to our business and the personal lives of our employees.

The Value of Honesty, Integrity and Trust
  • We believe that all decisions are to be made with integrity. Leadership is setting good examples for others to follow, expecting as much from yourself as from others. By doing so, will foster trust from our customers and fellow employees.
The Value of Individual Responsibility and Accountability
  • We believe we are responsible to satisfy the needs of our customers for all our products and services. Individual accountability for our own performance and the quality of our products will demonstrate to our customers we are enthusiastic bout them and really care.
The Value of Unconditional Dedication to Excellence
  • We believe there is no place for mediocrity and half-hearted efforts. We accept personal responsibility for overcoming obstacles and being the very best. We actively choose to excel in every aspect of our personal and professional lives.
The Value of Cooperation and Communication
  • Close mutual support of one another is a fundamental tenet of ours. We value open communication and encourage new ideas, realizing that teamwork produces a better employee work environment and enthusiastic customers and suppliers.
The Value of our People
  • We have nothing of greater value than our people. We respect the uniqueness of every individual and believe such an attitude will build a team of confident, creative members possessing a high degree of initiative self respect, and discipline. A great company is made of great people.
The Value of Continuous Improvement
  • We believe in not accepting the status quo, in constant improvement and in the value of ongoing education in any form. We believe in providing opportunity for personal, professional, and organized growth within a company.
The Value of Being Good Community Citizens
  • We give willingly to, and are actively involved in the support of our communities, because they provide us our success.

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